Find the sale price you need to hit your target margin
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Costs
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Guessing at a selling price is one of the most common mistakes new ecommerce sellers make. Too low and you're working for nothing; too high and you lose sales. The Price Finder calculator works backwards from your target…
Guessing at a selling price is one of the most common mistakes new ecommerce sellers make. Too low and you're working for nothing; too high and you lose sales. The Price Finder calculator works backwards from your target margin to give you the exact price to charge.
1
Your selling price must cover product cost, shipping, payment fees, VAT, and still leave your target margin — in that order.
2
Etsy charges a 6.5% transaction fee plus listing fees. Factor these in as your payment fee percentage to get an accurate price.
3
For POD stores, include the base product cost from your supplier as your product cost and let ProfitGenie calculate the minimum viable price.
Frequently asked questions
Enter your product cost, Etsy transaction fee (6.5%), any shipping cost, and your target profit margin. ProfitGenie will calculate the minimum selling price you need to charge, including VAT if applicable.
Add your cost of goods, Shopify Payments fee (2.9% + $0.30), shipping cost, and desired margin percentage. The Price Finder will show the exact selling price to reach that margin after all deductions.
If you are VAT-registered and selling to consumers, your price typically includes VAT. Toggle the VAT setting to "includes" and enter your VAT rate — ProfitGenie will calculate your net revenue correctly.
Use your POD base cost as the product cost, add the platform transaction fee percentage, and set a target margin of at least 20–30% to account for occasional returns and platform fee changes.
